Canada Place Took Another Approach to User-Generated Media

Multiple Choice

Canada Place took another approach to user-generated media. It sponsored the "Canadian Experience Contest." Consumers were asked to create 60-second videos about what makes Canada great and what they love about being Canadian. The goal was to create more Canadian experiences at Canada Place. Which aspect of user-generated media is Canada Place generating?

A) Make a duplicate copy of user-created media and market it as your own.
B) Create own advertising.
C) Sponsor an actual contest for users to create media.
D) Allow users to create their own content and share it.