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Reference: 16-03 Figure 16-4

Question 166

Multiple Choice

Reference: 16-03
Figure 16-4
Reference: 16-03 Figure 16-4 -In Figure 16-4, the line element of the promotion mix that is least important in the purchase stage of the buying decision, is labelled 'D.' This refers to: A) communication B) advertising C) sales promotion D) public relations
-In Figure 16-4, the line element of the promotion mix that is least important in the purchase stage of the buying decision, is labelled 'D.' This refers to:


A) communication
B) advertising
C) sales promotion
D) public relations

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