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    Exam 16: Integrated Marketing Communications and Direct Marketing
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    Which of the Promotional Elements Has the Potential to Create
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Which of the Promotional Elements Has the Potential to Create

Question 165

Question 165

Multiple Choice

Which of the promotional elements has the potential to create promotion wars, be easily abused, and easily duplicated?


A) advertising
B) sales promotion
C) personal selling
D) publicity

Correct Answer:

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