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    Marketing Study Set 17
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    Exam 16: Integrated Marketing Communications and Direct Marketing
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    Which Method of Promotion Budgeting Would Most Likely Be Used
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Which Method of Promotion Budgeting Would Most Likely Be Used

Question 163

Question 163

Multiple Choice

Which method of promotion budgeting would most likely be used by small businesses?


A) objective and task budgeting
B) percentage of sales budgeting
C) all-you-can-afford
D) competitive parity budgeting

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