The Best Approach to Budgeting Is Objective and Task Budgeting

Multiple Choice

The best approach to budgeting is objective and task budgeting, whereby the company determines its promotion objectives, outlines the tasks to accomplish those objectives, and:

A) determines what spending level top management will allow for the proposed program.
B) asks the ad agency for an estimate.
C) determines the promotion cost of performing those tasks.
D) asks the media to propose a program.