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One Aspect of a New Company's Goodwill Strategy Is for Every

Question 13

Multiple Choice

One aspect of a new company's goodwill strategy is for every shoe purchased in North America, one free shoe is donated to a child in Africa. This aspect plays a major role in product branding that is referred to as a:


A) CSR brand
B) social brand
C) social benefit brand
D) goodwill brand

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