Every Day, Buyers from Large Utility Companies and Sellers from Energy

Multiple Choice

Every day, buyers from large utility companies and sellers from energy companies visit an online exchange dealing in wholesale electricity and gas to negotiate prices for the energy that heats and lights many homes and businesses. The exchange knows there are competitors vying for its customers so it relies heavily on technology to build and retain strong, one-on-one relationships with each customer. The exchange uses
________ to know its customer and to win their allegiance.

A) customer relationship management
B) a database warehouse
C) competitive intelligence
D) a flexible marketing system