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    Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing
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    What Are the Moral Principles and Values That Govern the Actions
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What Are the Moral Principles and Values That Govern the Actions

Question 75

Question 75

Multiple Choice

What are the moral principles and values that govern the actions and decisions of an individual or group called?


A) ethics
B) legal codes
C) modes of behaviour
D) social responsibilities

Correct Answer:

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