A New Employee in the Marketing Department at BMW Asks

Multiple Choice

A new employee in the marketing department at BMW asks his manager to provide an executive summary of the controllable marketing mix factors for the BMW 6 Series Convertible that he will be working on. His manager gives him a puzzled look, and Says: "At BMW, we refer to those factors as __________ ."

A) the four Ps
B) the five Cs
C) the five external environmental forces
D) macromarketing forces