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    Business in Action Study Set 1
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    Exam 13: The Art and Science of Marketing
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    A Central Element in the Marketing Concept Is Involving the Customer
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A Central Element in the Marketing Concept Is Involving the Customer

Question 94

Question 94

True/False

A central element in the marketing concept is involving the customer as a partner in a mutually beneficial relationship rather than treating the customer as a passive recipient of products and promotional messages.

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