Multiple Choice
Avis is a car rental company.It promotes itself with the punchline "Avis is only No.2 in rent-a- cars, so why go with us? We try harder." When Avis tries to create an image in the mind of the customer that it tries harder than the No.1 rental company to fulfil the demands of customers, it is using:
A) brand repositioning.
B) positioning.
C) perceptual mapping.
D) mass marketing.
E) micro marketing.
Correct Answer:
Verified
Correct Answer:
Verified
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