Multiple Choice
The first tagline hints at the product attribute of luxury and comfort while travelling."Suite on the roads" is an example of a:
A) perceptual map.
B) brand extension.
C) positioning statement.
D) line extension.
E) trademark.
Correct Answer:

Verified
Correct Answer:
Verified
Q88: Explain how the psychographic system VALS™ classifies
Q109: Tommy's Own introduces snacks with different flavours
Q110: A company conducts a SWOT analysis to
Q111: Which of the following determines consumers' preference
Q113: Psychographics are relatively more subjective than demographics
Q114: Sturdy International sells its helmets to everyone
Q115: An up-and-coming businessman buys a certain brand
Q116: A tattoo artist creates tattoos according to
Q117: Avis is a car rental company.It promotes
Q119: La Senza targets several market segments with