A Company That Sells Shoes Has a Website with a Make-Your-Own-Shoe

Multiple Choice

A company that sells shoes has a website with a make-your-own-shoe feature.It makes a vast number of styles in every major performance category available to the customer for personalization.This is an example of:

A) mass customization.
B) brand repositioning.
C) perceptual mapping.
D) positioning.
E) brand extension.