Suppose a Company Sells a Subscription Service

Multiple Choice

Suppose a company sells a subscription service.Customers typically remain customers for 3 years, and they pay $20.00 per month for the service, which means $240.00 ($20.00 × 12 months) per year or $720.00 ($240.00 × 3 years) potential revenue from the customer.This is an example of:

A) business intelligence.
B) customer intelligence.
C) customer relationship management.
D) customer value proposition.
E) customer lifetime value.