A Graph Shows Consumer Perceptions of Various Automobiles on the Two

Multiple Choice

A graph shows consumer perceptions of various automobiles on the two dimensions of sportiness/conservative and classy/affordable.This sample of consumers felt Porsche was the sportiest and classiest of the cars in the study.They felt Plymouth was the most practical and conservative.Porsche is the ideal product when it came to classiness and sportiness, which is represented on the graph as a(n) :

A) self-concept.
B) ideal point.
C) self-value.
D) lifestyle.
E) self-moral.