A Company Sells Used Cars

Multiple Choice

A company sells used cars.It established itself in the market as a competitor of low-price car manufacturers.It was able to establish itself in the mind of the consumer as a low-cost, high- quality used cars alternative to low-cost, low-quality new cars.This is an example of:

A) brand repositioning.
B) positioning.
C) perceptual mapping.
D) mass marketing.
E) micro marketing.