The Concept of Being "Substantial and Profitable" as a Prerequisite

Multiple Choice

The concept of being "substantial and profitable" as a prerequisite for market segmentation refers to the fact that:

A) the customers in the segment should react similarly and positively to the firm's offering.
B) segments should be accessible to the firms through persuasive communications and product distribution.
C) segments should be distinct from one another for the firm to be able to design products or services to meet their needs.
D) segments and their buying power should be high enough to generate substantial returns from the market.
E) segments should overlap each other to a great extent to facilitate the easy support of
Marketing mix activities.