A Company Sells Baseball Bats

Multiple Choice

A company sells baseball bats.It has a website where customers can log in and choose from out of 50 variations with regard to the weight, length, thickness, and design of the bat.The customers get a bat based on their own specifications.This is an example of:

A) mass customization.
B) brand repositioning.
C) perceptual mapping.
D) positioning.
E) mass marketing.