Firms Try to Target Innovators While Introducing New Products into the Markets

Multiple Choice

Firms try to target innovators while introducing new products into the markets because innovators:

A) prefer products from established market leaders.
B) are easily influenced by advertising.
C) are regarded by other consumers as highly knowledgeable and firms will ask for their suggestions.
D) are considered opinion leaders and influence other majority groups.
E) form a major group of consumers in the market.