An Automobile Firm Wants to Introduce Cars into New International

Multiple Choice

An automobile firm wants to introduce cars into new international markets to increase its customer base.Since it does not know about customer needs in these markets, it associates itself with a local firm that has developed a prototype based on the customer needs of that market.The method of idea generation used by the automobile firm is:

A) licensing.
B) customer research.
C) internal research.
D) reverse engineering.
E) brainstorming.