Outback Steakhouse, a Restaurant Chain, Wants to Expand Its Range

Multiple Choice

Outback Steakhouse, a restaurant chain, wants to expand its range of dishes on its menu. The restaurant managers conduct surveys on customers to determine the dishes that would appeal to the customers. Outback is currently in the phase of the new-product development process.

A) business analysis
B) product development
C) test marketing
D) screening
E) idea generation