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Flo Is a Fictional Character Depicted in Progressive Insurance's TV

Question 102

Multiple Choice

Flo is a fictional character depicted in Progressive Insurance's TV commercials. She symbolizes friendliness, reliability, and knowledge about the company's products. The part Flo plays in the promotion is designed to address the characteristic of the service.


A) intangibility
B) perishability
C) heterogeneity
D) inseparability
E) customer service

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