Mattel Views the Toy Market as Composed of Four Age

Multiple Choice

Mattel views the toy market as composed of four age groups, each with different needs and desires. Mattel is using a(n) targeting strategy for its groups, which are known as .

A) undifferentiated market; market segments
B) undifferentiated market; heterogeneous
C) differentiated; market segments
D) differentiated; the marketing mix
E) concentrated market; heterogeneous