Volkswagen Markets Its Routan to Large Families, Its R32 Racecar

Multiple Choice

Volkswagen markets its Routan to large families, its R32 racecar to men, and its Jetta to young singles. Which of the targeting strategies is being implemented by Volkswagen?

A) Concentrated targeting strategy
B) Strategic targeting strategy
C) Differentiated targeting strategy
D) Undifferentiated targeting strategy
E) Multi-segmented targeting strategy