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After Engaging in the Process of Identifying and Analyzing a Target

Question 65

Multiple Choice

After engaging in the process of identifying and analyzing a target market, Sirius Foods Corporation develops a marketing mix to satisfy the individuals in that market to gain long-term competitive advantages. In this example, Sirius Foods Corporation is creating a .


A) corporate strategy
B) target design
C) performance standard
D) marketing strategy
E) mission statement

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