To Formulate a Marketing Strategy, One Must

Multiple Choice

To formulate a marketing strategy, one must .

A) identify and analyze a target market and develop a marketing mix to satisfy individuals in that market
B) develop a statement of what is to be accomplished through marketing activities
C) establish performance standards and evaluate actual performance by comparing it with established standards
D) determine the means for utilizing resources in the various functional areas to reach the organization's goals
E) compare the quality of the company's goods, services, or processes with that of its best­performing competitors