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Avio Gliding Air Academy Is Developing Its Marketing Mix for the Coming

Question 67

Multiple Choice

Avio Gliding Air Academy is developing its marketing mix for the coming year. Its managers know that they must first select which may be the most important decision they make in the planning process.


A) the promotional strategy
B) a distribution method
C) the pricing strategy
D) a target market
E) the desired profit margin

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