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    Foundations of Marketing Study Set 3
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    Exam 2: Planning, Implementing, and Evaluating Marketing Strategies
  5. Question
    Based on the Work by the Boston Consulting Group, Products
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Based on the Work by the Boston Consulting Group, Products

Question 68

Question 68

Multiple Choice

Based on the work by the Boston Consulting Group, products with a dominant share of the market and good prospects for growth are classified as:


A) dogs.
B) cash cows.
C) stars.
D) question marks.
E) problem children.

Correct Answer:

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