A Competitive Advantage Exists When A

Multiple Choice

A competitive advantage exists when a:

A) firm matches a core competency to opportunities it has discovered in the marketplace.
B) firm compares the quality of its goods, services, or processes with that of its best-performing competitors.
C) combination of circumstances and timing allows a firm to reach an attractive target market.
D) firm observes a fit between the key requirements of a market and its own capabilities.
E) firm has a strong marketing plan.