SCENARIO 2-20-B
a Recent Consumer Survey on Holiday Shopping Reveals

Essay

SCENARIO 2-20-B
A recent consumer survey on holiday shopping reveals the following information on the types of
stores at which consumers plan to shop (The table is also available in the file Scenario2-20-
DataB.xlsx: $$\begin{array} { | l | c | } \hline \text { Types of Stores } & \% \text { of Customers } \\\hline \text { Stand-alone "big box" stores } & 54 \\\hline \text { Traditional mall } & 61 \\\hline \text { Local independent stores not in a mall } & 35 \\\hline \text { Strip mall or mini mall } & 25 \\\hline \text { Town hall mall } & 14 \\\hline \text { I do not plan to shop at any of these } & 9 \\\hline\end{array}$$
-Referring to Scenario 20-20-B, what are the top 3 "vital few" types of stores that customers
plan to shop at.