SCENARIO 2-20-A
a Recent Consumer Survey on Holiday Shopping Reveals

Essay

SCENARIO 2-20-A
A recent consumer survey on holiday shopping reveals the following information on the types of
stores at which consumers plan to shop (The table is also available in the file Scenario2-20-
DataA.xlsx: $$\begin{array} { | l | c | } \hline \text { Types of Stores } & \% \text { of Customers } \\\hline \text { Stand-alone "big box" stores } & 63 \\\hline \text { Traditional mall } & 53 \\\hline \text { Local independent stores not in a mall } & 42 \\\hline \text { Strip mall or mini mall } & 27 \\\hline \text { Town hall mall } & 17 \\\hline \text { I do not plan to shop at any of these } & 12 \\\hline\end{array}$$
-Referring to Scenario 2-20-A, what are the top 3 "vital few" types of stores that customers plan
to shop at.