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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 5: Attitudes Based on High Effort
  5. Question
    According to _____, Consumers Exert a Lot of Effort in Responding
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According to _____, Consumers Exert a Lot of Effort in Responding

Question 12

Question 12

Multiple Choice

According to _____, consumers exert a lot of effort in responding to a message.


A) the cognitive response model
B) Weber's theory
C) Weber's law
D) Hofstede's law
E) ​the affective cognition theory

Correct Answer:

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