Multiple Choice
Ruelis Corp. is working on a new set of TV commercials. In one of its commercials, the company's product is displayed alongside a product from an unnamed company. The commercial compares one of its products with the other company's product. In this scenario, the commercial is using _____.
A) word-of-mouth advertising
B) source derogation
C) emotional contagion
D) fear appeal
E) indirect comparative advertising
Correct Answer:
Verified
Correct Answer:
Verified
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