John Likes an Infomercial About a New Piece of Wearable

Multiple Choice

John likes an infomercial about a new piece of wearable technology. The celebrity in the infomercial explains how the technology works and shows its use in everyday life. In this scenario, John likes the ad because:

A) both positive and negative information.
B) of its two-sided message.
C) of its utilitarian dimension.
D) it creates the sleeper effect.
E) it evokes fear appeal.