Lois Purchased an Automobile That Required Constant Repair and Often

Multiple Choice

Lois purchased an automobile that required constant repair and often broke down. Because of her bad experience with the brand, she chose never to buy or recommend the brand to others. This is an example of how _____ is likely to influence consumer judgements.

A) representative knowledge
B) base-rate information
C) accessible information
D) an attribute-based linkage
E) an affective habit