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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 9: Judgment and Decision Making Based on Low Effort
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    _____ Is the Easy Recognition of a Well-Known Brand
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_____ Is the Easy Recognition of a Well-Known Brand

Question 8

Question 8

Multiple Choice

_____ is the easy recognition of a well-known brand.


A) Brand equity
B) Brand familiarity
C) Brand seeking
D) Brand loyalty
E) Brand coherence

Correct Answer:

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