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An Out-Of-Stock Condition Could Force Consumers to Break a Habit

Question 45

Multiple Choice

An out-of-stock condition could force consumers to break a habit because:


A) of a positive brand impression on them.
B) they forget about the brand message.
C) they are able to process fewer brand associations.
D) they are resistant to switching brands.
E) of a lack of affective processing in them.

Correct Answer:

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