Conscious Low-Effort Decision-Making Can Follow a Hierarchy of Effects in Which

Multiple Choice

Conscious low-effort decision-making can follow a hierarchy of effects in which:

A) selection of brands is done based on overall evaluations.
B) brands are selected after comparing the attributes of each brand.
C) only the product category information is carefully considered.
D) thinking leads to behaving and results in feeling.
E) attention to marketing communications regarding that brand is evaluated.