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    Business
  3. Study Set
    Consumer Behavior Study Set 1
  4. Exam
    Exam 15: Innovations: Adoption, Resistance, and Diffusion
  5. Question
    With a Low-Effort Hierarchy of Effects, the Time Between Awareness
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With a Low-Effort Hierarchy of Effects, the Time Between Awareness

Question 80

Question 80

True/False

With a low-effort hierarchy of effects, the time between awareness of an innovation and its trial or adoption may be brief.

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