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  3. Study Set
    Consumer Behavior Study Set 1
  4. Exam
    Exam 15: Innovations: Adoption, Resistance, and Diffusion
  5. Question
    One Way to Characterize Innovations Is to Describe the Degree
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One Way to Characterize Innovations Is to Describe the Degree

Question 79

Question 79

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One way to characterize innovations is to describe the degree of change that they create in our consumption patterns.

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