Innovation Can Be Defined As

Multiple Choice

Innovation can be defined as:

A) an offering that is perceived as new by consumers within a market segment and that has an effect on existing consumption patterns.
B) the creation of value through customers' participation in new product development, among other marketing activities.
C) the usage of technology to facilitate human togetherness, and reduce human separation.
D) a concept that suggests that products go through an initial introductory period followed by periods of sales growth, maturity, and decline.
E) the degree to which consumers influence each other in the diffusion of a new product.