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    Consumer Behavior Study Set 1
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    Exam 15: Innovations: Adoption, Resistance, and Diffusion
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    The _____ Are More Conservative, Wary of Progress, and Rely
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The _____ Are More Conservative, Wary of Progress, and Rely

Question 78

Question 78

Multiple Choice

The _____ are more conservative, wary of progress, and rely on tradition.


A) laggards
B) innovators
C) early adopters
D) late-majority consumers
E) early-majority consumers

Correct Answer:

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