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  3. Study Set
    Consumer Behavior Study Set 1
  4. Exam
    Exam 15: Innovations: Adoption, Resistance, and Diffusion
  5. Question
    A Successful Innovation That Has a Moderately Long and Potentially
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A Successful Innovation That Has a Moderately Long and Potentially

Question 74

Question 74

Multiple Choice

A successful innovation that has a moderately long and potentially cyclical product life cycle is known as a(n) _____.


A) fashion
B) fad
C) prototype
D) blip
E) exemplar

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