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    Exam 12: Product and Promotion: Creating and Communicating Value
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    _____ Is the Paid Integration of Branded Products into Movies
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_____ Is the Paid Integration of Branded Products into Movies

Question 204

Question 204

Multiple Choice

_____ is the paid integration of branded products into movies and television.


A) Brand equity
B) Product extension​
C) Brand extension
D) Product placement

Correct Answer:

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