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A Customer Pays Extra for the Best Seats in a Theatre.How

Question 62

Multiple Choice

A customer pays extra for the best seats in a theatre.How will that decision affect the customer's expectations for the show?


A) The customer will consider fewer credence attributes.
B) The customer will expect positive disconfirmation.
C) The customer's zone of tolerance will be wider than usual.
D) The customer will not take it lightly if his view of the stage is obstructed.
E) The customer will not give much thought to the seating.

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