Multiple Choice
The strategy of surrounding the core product with supplementary value-adding services is known in product marketing circles as the process of creating the:
A) product
B) service product
C) supplementary product
D) augmented product
E) expected product
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Money is not the only cost that
Q2: It is unreasonable for customers to expect
Q3: How necessary and possible is it for
Q4: Delivery _ concern the place and manner
Q6: Using the example of a 24/7 medical
Q7: When developing service products, core and supplementary
Q8: In the development process of a service
Q9: _ concept defines the essential nature of
Q10: Most _ services represent _ to _
Q11: Bills for services should NOT be:<br>A)timely<br>B)accurate<br>C)illegible<br>D)complete<br>E)itemised