Multiple Choice
When developing service products, core and supplementary service elements, core products, supplementary services, reliability levels and accessibility are all part of the:
A) strategic service concept
B) market positioning
C) service marketing concept
D) service operations concept
E) none of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q2: It is unreasonable for customers to expect
Q3: How necessary and possible is it for
Q4: Delivery _ concern the place and manner
Q5: The strategy of surrounding the core product
Q6: Using the example of a 24/7 medical
Q8: In the development process of a service
Q9: _ concept defines the essential nature of
Q10: Most _ services represent _ to _
Q11: Bills for services should NOT be:<br>A)timely<br>B)accurate<br>C)illegible<br>D)complete<br>E)itemised
Q12: Creating a formal relationship with customers is