Multiple Choice
In the development process of a service product strategy, what are the three essential elements that must be considered by a service firm?
A) Nature and benefits of the service, place and manner of service provision, and requisite enabling resources
B) Nature and benefits of the service, place and manner of service provision, and the organisation's financial resources
C) Nature and benefits of the service, customer's perception of quality, and requisite enabling resources
D) Customer's perception of quality, place and manner of service provision, and requisite enabling resources
E) Customer's perception of quality, place and manner of service provision, and the organisation's financial resources
Correct Answer:
Verified
Correct Answer:
Verified
Q3: How necessary and possible is it for
Q4: Delivery _ concern the place and manner
Q5: The strategy of surrounding the core product
Q6: Using the example of a 24/7 medical
Q7: When developing service products, core and supplementary
Q9: _ concept defines the essential nature of
Q10: Most _ services represent _ to _
Q11: Bills for services should NOT be:<br>A)timely<br>B)accurate<br>C)illegible<br>D)complete<br>E)itemised
Q12: Creating a formal relationship with customers is
Q13: In the framework for service design, 'increased