_______ Concept Defines the Essential Nature of the Service(s) to Be

Multiple Choice

_______ concept defines the essential nature of the service(s) to be offered with reference to the nature and needs of the market(s) to be targeted, and leads to a specification of what resources will be required to make the concept a reality.

A) The strategic service
B) The service marketing
C) The service operations
D) The service production
E) The service production and consumption