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    Business
  3. Study Set
    Services Marketing
  4. Exam
    Exam 14: Handling customer complaints and managing service recovery
  5. Question
    In the Case of a Low-Involvement Product, Consumers Often Don't
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In the Case of a Low-Involvement Product, Consumers Often Don't

Question 22

Question 22

True/False

In the case of a low-involvement product, consumers often don't bother to complain because they feel that complaining will not achieve a satisfactory outcome.

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